New YouTube Ad group type
John Moran shared this new YoutTube ad group type called mixed formats. This new ad group type allows advertisers to mix skippable ads and non-Skippable Ads.
New YouTube Ad group type Read More »
SEA
John Moran shared this new YoutTube ad group type called mixed formats. This new ad group type allows advertisers to mix skippable ads and non-Skippable Ads.
New YouTube Ad group type Read More »
Bob Meijer has sent me this picture of a change in segment naming ‘Bing and Yahoo Search’ audience segment is now called ‘Microsoft Sites and Select Traffic’. It looks like this change is slowly rolling-out because some Reddit users already saw this change happening 5 months ago!
Bing changes name audience segment Read More »
Instagram is testing ads in the search results. With this test, you can reach people that are searching for content, businesses, and products. Ads will show up in the feed when they tap into a post from search results.
Instagram Search Ads Read More »
Today Microsoft launched a new targeting solution that targets shoppers based on the categories they browse. This new option gives advertisers the chance to use audience behaviors(source).
Microsoft launched a new targeting solution Read More »
Below you find some slides of the EMA Product Kickoff. The slides are based on the updates that Google announced. A few slides were captured and shared by Tiago. conversion-based audiences with first-party data & customer match. External conversion lift user-based video action Marketing Mix modeling Campaign- level brand exclusions Video action Planning & forecasting
EMEA Product Kickoff Slides Read More »
Google has updated The Local Services Ads interface. It should now be easier to add or remove verticals directly in the interface.
Update Local Services Ads Read More »
During the Google for Games 2023 Developer Summit Google announced some updates: – new bidding partners– same app key– adMob cross-promotion– reach uninstalled users– gaming feeds– Google play auto-install
Google for Games 2023 Developer Summit Read More »
Custom segments are perfect to create audiences for your display campaign. Two ways you can use it: – type your top-performing keywords in the searched terms– type in the websites of your competition in the people who browse websites similar You can find custom segments at the audience manager under the shared library.
Shopping 360-degree label Google is testing the 360-degree label on product listings(source). Electric bike Ads In the US Google now allows ads for electric bikes that can reach a top speed of 28 mph. Search terms gone? In the Google Ads interface of Deivis Rupslaukis the search terms appear under the insights & reports tab! In my
Google Ads news week 11 Read More »
In the US Google now allows ads for electric bikes that can reach a top speed of 28 mph.
Electric bikes ads Read More »