SEA

In June Google will be removing restrictions on corona related content under their Sensitive events policy.

WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks. Some findings: – CTR increased in 22 out of 24 industries– CPC increased for 14/24 industries– CVR is down for most industries– 91% percent of industries saw an increase in CPL For more information check: https://lnkd.in/e5ZtJyY5

People are again seeing a lot more Gmail Ads!

Below you find all the Google Ads news from week 19 Campaign-level Headlines and Descriptions Dario Zannoni found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions(documentation). Ad inspector A week ago Google announced that they are launching new testing features on ad inspector across all platforms for AdMob and Ad

Dario Zannoni found out that in some accounts you can see in the account settings how many recommendations you have auto-applied. This version looks better because normally the AAR’s are hard to find.

Boris Beceric ✅ found some new options in his dynamic remarketing campaign: – asset enhancements– auto-generated video– native formats– dynamic ad options– call-to-action text– custom colors For more information check his post: https://lnkd.in/e99JgH7V

Below you see an example of how Ads are shown in the new search engine from Google!

Today I saw these new symbols in my Google Ads RSA’s!

Google will have ads in the new version of the search engine! These ads won’t have any tracking that shows if the ads impressions and clicks are coming from the normal Google Search or the new Google Search. Advertisers won’t be able to opt out of showing ads in this version.

Google will add malicious software to the list of egregious policies.