SEA

This week some Google Ads users got an invitation for the new demand gen campaigns pilot. The form that was sent has to be filled in before 7/7. If you don’t got the mail you can always ask a rep if he can put you on the list. With demand-gen campaigns, you can advertise on: […]

The first warning is that from July 1 Google will stop adding new users for the UA audiences. The second warning is that similar segments will be removed on August 1.

Tiago Goncalves got this mail that told him that Buy on Google will stop in the US on September 26, 2023. Google is dropping Buy on Google to create a new streamlined buying journey for shoppers that makes it easier for retailers to sell on Google and YouTube. Google explained that Buy on Google was a

Google has now sent an e-mail where they explain that your Google Business Profile pictures may be used for your local Ads.

This week Google Ads has been accused that a big part of Google’s video-ad placements is on third-party sites that violate promised standards. Adalytics, the analytics company observed campaigns from more than 1,100 brands that ran over the past three years. They uncovered that some campaigns saw 42-75 percent of TrueView spend allocated to GVP

It looks like Google has a new CTA for Local Ads because I have never seen this CTA before.

In August 2023, Google is updating the Google Ads restricted Ad Formats and features policy relating to the usage of click tracker services. From the 28 of August, you can only use certified click trackers in the tracking template feature. If you don’t use a certified tracker your ads may be disapproved. Advertisers who have

Google is promoting some shopping tools for buyers in their latest blog. With these tools, Google is trying to avoid buyer’s remorse. These tools are: – compare prices(only available in the U.S., India, and Japan)– use Search Generative Experience to research complex purchases(US only)–  look up typical prices(US only)– try it on before you buy.

Asset optimization is an important aspect of campaign management, especially in AI campaigns like Performance Max. Sergey Gordeev from Google shared this interesting picture with the labels that assets can get and what those labels mean. He suggested that you optimize your creatives after 2-4 weeks. You can do this by removing low-performing assets and by