SEA

It looks like Ben Kruger is not happy with the new Demand Gen Ads. Are there more people with bad experiences?

Google announced that it’s supporting new generic mutate functionality in Ads scripts. With these new functionalities, you can create full campaign hierarchies and new conversion actions. For more information read: https://lnkd.in/eCPxrXyb

From August 1, 2023, outcome-based buying will be deprecated in Display & Video 360!

Dario Zannoni found out that Google already had uploaded the Page Feeds documentation. Page feeds are not live at this moment but Google announced them in February.For more information read: https://lnkd.in/emYgVM4m

Barry Schwartz found out that the Google Explore section now also shows Ads.

Tiago Goncalves found that Google is now showing a progress bar in Ads!

Microsoft just released the Microsoft Advertising product roundup for July with these updates: – Introducing predictive targeting for audience ads– Integrating generative AI into responsive search ads– Auto-generated assets and IF functions for RSA’s– Multimedia ads in dynamic search ad (DSA) ad groups– Property promotion ads now include vacation rentals– Enhancements to Universal Event Tracking–

Thomas Eccel found out that you can opt-in to automated created customer match lists on account level in Google Ads.

Tiago Goncalves found out that product performance now includes more product results. This is because Google now includes traffic from product images and website links that led to a product detail page.