Image and location change
Google has uploaded again that on August 2, 2023, new accounts will only be able to create image and location assets and not extensions.
Image and location change Read More »
SEA
Google has uploaded again that on August 2, 2023, new accounts will only be able to create image and location assets and not extensions.
Image and location change Read More »
Thomas Eccel just sent me this text where you can see that Google is showing this “New” label.
Emmanuel Flossie found this new feature in Merchant Center called all collections. This new feature represents a group of products. Each collection can include up to 100 products. Collections help advertisers create rich Ads and free product listings in a simpler way. You can also enrich product data, which may increase performance and improve the user
New Merchant Center feature! Read More »
Mike Ryan & Stefan Stopper found the new improved Search Terms Insights report in Google Ads, which was announced at Google Marketing Live. For the pros and cons of this report read: https://lnkd.in/eRgHUAAR
New Improved Search Terms Insights Read More »
With conversion modeling, Google can fill in gaps in measurement when users deny cookies. Conversion modeling is using for this method observed conversions to predict unobserved conversions. This all happens without identifying an individual. Google has described this process in 4 steps: 1. Ad interactions are separated into two groups 2. The observed group is
How does conversion modeling works? Read More »
The lifetime of first-party cookies for Safari is since ITP 2.1 only 7 days. There was a workaround for this limitation that could place cookies from a sub-domain with the use of for example Google Tag Manager Server Side. Jos IJntema wrote a very nice Dutch article about some changes in this workaround. He explained
New Safari limitations GA4 & Ads measurement Read More »
Today Google will update their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months.
Google Ads Trademark Policy Read More »
Below you find all the news around Google Ads from week 29 Sunset Display & Video 360 API v1 Google announced again that the Display & Video 360 API v1 will sunset on September 14. New reporting script PMax Yesterday Google announced a new script for PMax. With this script you can report on your
Google Ads news week 29 Read More »
Google announced that it will start rolling out the relevance and measurement APIs in Chrome. This will be a gradual rollout. Google is aiming for 99% availability by mid-August. The Privacy Sandbox will run in parallel with third-party cookies in the browser. Early 2024 Google will deprecate third-party cookies for 1% of Chrome users. By the
Rollout Privacy Sandbox APIs Read More »
Google Ads Editor 2.4 was released a couple of weeks ago and now they released 2.4.1. I could not find what they changed but I think it must have been a bug.