SEA

Google has released more information about the shutdown of Buy on Google.For the full timeline check: https://lnkd.in/eCPxrXyb

From October 4 AssetGroupListingGroupFilters can be created asynchronously using batch processing with the Google Ads API! For more information check: https://lnkd.in/eCPxrXyb

Microsoft has launched a new Video Ad product called Video and Connected TV. This product can be used to create online video and CTV ad campaigns. Some platforms where ads can be shown are: Max, Hulu, Bloomberg, MSN, Huffington Post, People, and the Wall Street Journal.

Today google wrote a blog about the new AI tools for Ads. In this blog they announced that Automatically created assets are now available for 7 additional languages: – Dutch– French– German– Italian– Japanese– Portuguese– Spanish For advertisers with English assets in the US and UK, automatically created assets will soon start using generative AI!

The manual payments setting is now not available for new accounts from a lot of countries… If you you want to check the list read this article.

Below you find all the Google Ads news from week 31 Similar Audiences On Tuesday all similar audiences were removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. New setting Google Ads Dario Zannoni & Yoann FERRAND found

Today Google released a guide for Responsive Search Ads!

Jeannie Hill saw this new Google Ad top format in the generative search experience!