SEA

Nice Display Ad example of Represent. I have looked at their products earlier and I can now join for early access. Really took my attention even though they don’t have a product on the ad.

Tiago Goncalves just shared this important message with me! Make sure you upload your Google Ads API to v15 if you are using the Ads API. This is necessary for users in EEA.

If you want to bid on conversions with Demand Gen Google advises you to have at least 50 conversions.

Watch out! The Demand Gen experiments are by default 70%!

Scripts can help you automate tasks or alert users on for example performance changes. Some interesting scripts: – Mike Rhodes Pmax Channel script: https://lnkd.in/eq8GHr5i– Flowboost Product labelizer script: https://lnkd.in/eYs8Umtd– Mike Rhodes Search Term script: https://lnkd.in/e3ZZDJ9V– Google Ads change history script(Nils Rooijmans): https://lnkd.in/erjF8qeR– Benchmark price script(Flowboost): https://lnkd.in/eYs8Umtd– Link checker script(Google): https://lnkd.in/e3p_3unc– Jack Felstead Pmax script: https://lnkd.in/eqh-mYwx

Thomas Eccel found that for the new Demand Gen Experiments you can A/B test different videos and images!

Hamid Pasha found out that Google is testing with this call extensions.

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

Google has launched the Privacy Sandbox Protected Audience API in Google Ads, Google Analytics, and Display & Video 360 platforms. This innovative API enables re-engagement for Display campaigns while prioritizing user privacy. With the impending end of third-party cookies, this technology provides a secure way to connect with website visitors, ensuring their privacy is protected.

Generative AI in Google Search expands to more than 120 new countries. No European countries are included… Google is also: – experimenting with a new way for you to ask follow-up questions directly from the search results page– adding more context to translating-extending the interactive way to see definitions to more areas, including coding and