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Google has added a new ‘Set consent mode override’ setting to the Google tag settings that lets you override the default consent settings in your website or app code and instead set the default to ‘denied’ for all regions you choose. The setting is useful when setting up consent mode with a consent mode platform, or if […]

Google released top tips to optimize for the holiday season and beyond with Google AI! Here are the key takeaways: Extended Holiday Season: The holiday shopping period is now much longer, with significant spending days beyond Black Friday and Cyber Monday. Businesses need to be prepared for these extended periods of high consumer activity. Google

Google has launched two powerful tools designed to help advertisers optimize their first-party data strategies: 1. Tag Diagnostics The Tag Diagnostics tool is a new feature within Google Tag Manager, Google Ads, and Google Analytics. It provides a comprehensive overview of the health of your Google tags, which are essential for accurate data measurement. Key

Anthony Higman discovered that Google is now also putting ad copy in the title from places. They did not put this keyword in the ad themself!

Teodor Yordanov just send to me that Starting on August 24, 2024, Auction Insights fields will not be available for new data sources in Looker Studio. Existing data sources will lose access to Auction Insights fields starting on September 23, 2024. To prevent your reports breaking, we recommend removing these fields from your reports and

Anthony Higman found this new sponsored ad carousel! Looks like Google is testing more and more!

On 23 September 2024, Google will move the existing policies for video inventory from the Google Publisher Policies to a section under the Google Publisher Restrictions as video inventory restrictions. Video inventory that contains content which is restricted, as specified under the list of Video inventory restrictions, may receive less advertising than other, non-restricted content.

I just added 11 new files to the Google Ads settings template and also a 10% discount code for Cookiebot! If you have life-long access to the file make sure to visit it. If not check the product here: https://lnkd.in/eK6Zz2Sq

Sometimes pictures are better to explain how things work. But basically, enhanced conversions works like this: You send data like an email to Google Ads, Google Ads securely can match that against anonymized Google Ads login data. This information can be useful if Jane, who is being mentioned in this article visited the website before

Google Ads news from week 34: Outdated Ads:https://lnkd.in/e95CnukhCrazy Bug:https://lnkd.in/e9uak7r9Real-time bidding depreciate: https://lnkd.in/eckaxA4eFurther rollout Whatsapp extension:https://lnkd.in/eZwS-ySvABCD detector: https://lnkd.in/ebP4Z28QPmax modification form: https://lnkd.in/eKv7VFA8Holiday 2024 best practices: https://lnkd.in/eUAttxvWVideo Line ups: https://lnkd.in/eHuXS8GmSmart matching bug: https://lnkd.in/eqv9QA3VPmax design change: https://lnkd.in/egU3EFs5GCD parameter change: https://lnkd.in/eJcixNSWNew recommended installation GA4: https://lnkd.in/ezHv_dJSv202408 Google Ad Manager API: https://lnkd.in/e9-Y9dVfShopping feed learning series: https://lnkd.in/e9MnJuCJGoogle video partners Demand Gen: https://lnkd.in/exxk9Db9Netflix inventory: