Marketing

Netflix announcement

Netflix made a big announcement during its Upfronts presentation, revealing plans to launch its own advertising technology platform just a year and a half after entering the ads business. This move puts it in direct competition with industry giants like Google, Amazon, and Comcast. Initially, Netflix partnered with Microsoft for its ad tech, but now

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New AI search overviews

Google is introducing new AI-powered features to enhance Google Search, including AI Overviews, multistep reasoning capabilities, planning features, AI-organized search results, and a Google Lens search-with-video option. Users can adjust AI Overviews for simpler or more detailed responses, utilize multistep reasoning to ask complex questions in one go, plan activities directly within Search, view search

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VideoFX

Google Labs has introduced VideoFX, a new experimental tool powered by Veo, Google DeepMind’s latest generative video model. It aims to support creatives in their storytelling journey, offering features like a Storyboard mode and the ability to add music. ImageFX and MusicFX have also received updates, with ImageFX adding editing controls and Imagen 3 for

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Internal parameters

Simo Ahava & 🛰️ Yoann FERRAND found out that Google has updated its server-side Google Tag Manager documentation, replacing the term “Immutable parameters” with “Internal parameters” to clarify their purpose. The list of parameters has been refined to include only Google-specific ones, reducing confusion and potential privacy concerns. Modifying these “Internal parameters” or other parameters

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