Marketing

In The Matrix, Neo thinks he knows what’s real until the code starts falling and he finally sees everything. That’s the same shift happening right now in tracking. A new ProfitMetrics feature quietly started revealing conversions that normal setups completely miss. It’s not another hack. It’s a deeper signal. Giving Smart Bidding access to the real revenue picture, […]

Mobile game marketers often focus all their energy on Q4. But there’s a powerful window right after from late December into mid-January known as Q5. New devices flood the market during the holiday season → more potential players to reach Gamers have more downtime → more screen time, more opportunity to convert Ad costs often drop

The platform is rolling out a sleek new video player across mobile, desktop, and TV designed to feel cleaner, faster, and more immersive. The controls are now rounded and semi-translucent, taking up less space on the screen. Gestures like double-tap to skip feel smoother. Comments are better organized and easier to read. And small touches

Microsoft has unveiled MAI-Image-1, its first text-to-image model built entirely in-house. The generator emphasizes photorealistic results and faster performance than larger models, with strengths in scenes like landscapes and lighting. It already ranks in the top 10 on LMArena, the public AI image benchmark. Microsoft says it designed the model with feedback from creative professionals to avoid repetitive or generic

Google Ads news Meta Import The new Meta import for GA4 is live in beta! Found by Himanshu Sharma! New Ads tab: Missed Growth Opportunities Maggie Humphrey discovered that Google is testing with a new tab called Missed Growth Opportunities! Internal tool Thomas Eccel & Anas Siddiqui discovered this bug in Google Ads. The internal

Google is testing renaming the “Shopping” tab in Search to “AI Shopping.” This change was first noticed by Sachin Patel and posted by Barry Schwartz.

Google has released the google-ads-bom (Bill of Materials) for the Google Ads API Java client library, starting with version 40.0.0. What it is A BOM is a build-time tool that standardizes dependency versions across your project. By importing the google-ads-bom, developers automatically align with the exact dependency versions that the Google Ads client was built

Google has released SDF v9.1, available today for upload and download in the DV360 UI. What’s new in v9.1: Targeting flexibility → You can now configure whether certain targeting applies at Line Item or Ad Group level for Demand Gen Line Items. Combined Audience Targeting → New column added to Ad Group files. Insertion Order

Google is rolling out Demand Gen Drops, a monthly update series highlighting the newest features in Demand Gen. Why this matters: YouTube is quietly becoming one of the strongest AI-driven performance channels. Over the past year, Demand Gen has delivered 26% more conversions per dollar, powered by more than 60 AI improvements in ramp time,

Google is rolling out AI Mode in Chrome and it could completely change how we search, browse, and consume content .What’s coming: – Ask complex, multi-step questions directly from the Chrome address bar – Get instant summaries and follow-up insights while browsing any page – Use text, voice, or even images to interact with the