GA4

Google has announced some new GA4 updates. The first one is that the GA4 audience builder is live in GA4. The second update is that Google has added lots of additional dimensions to the audience builder, segment builder, custom reports builder, and the Data API in Google Analytics 4. For more information check: https://lnkd.in/e5fezCJR

Charles Farina found out that Google has rolled out some updates for traffic source selections. Standard reports now have better restrictions to prevent improper mixtures of traffic scope dimensions (event vs. session/use). Also, Google Ads and DV360 dimensions are in here.

Google has officially announced the improvement of data sampling and the other row and the turn on or off comparison.

Charles Farina found out that sampling has now been introduced into GA4 standard reports.

Google has deleted the conversions vs. key events page…. below you find the picture that was made by Simo Ahava.

GA4 has now officially announced the following updates: – new admin section– scheduled e-mails– Increased Parameter Value Character Limit for GA4 360 Customers

Simo Ahava found out that Google is renaming conversions to key events in GA4.

Simo Ahava announced that Google Analytics has increased the maximum length of event parameter values for enterprise GA360 properties from 100 characters to 500 characters.

Josh Silverbauer found out that you can now schedule report emails in GA4.

Google has announced that you can now integrate Salesforce Marketing Cloud with a Google Analytics 4 property from the Marketing Cloud interface.