Standard retention period GA4
The standard retention period for data in GA4 is two months. Make sure you change this setting to 14 months.
Standard retention period GA4 Read More »
The standard retention period for data in GA4 is two months. Make sure you change this setting to 14 months.
Standard retention period GA4 Read More »
Geert Groot spotted this push notification in the GA app. It says that it’s time to install GA4!
New GA4 notification GA app Read More »
Yesterday Google announced that you can now create custom funnel reports! Besides this update, Google also provides users with a new report called User Purchase Journey.
New funnel reports GA4 Read More »
In Tag Manager the Google UA tag shifted from the recommend section to the adjust section. The Tag also has a note that it is outdated!
Changes for the UA tag in Tag Manager Read More »
Google has announced that UA historical data will be available until July 1, 2024!
Google announced when UA data will be deleted Read More »
Google has announced 5 new features for GA4: – New welcome tutorial– New banner at the top of the Home page– Improvements to the suggested section– Dismiss suggestions, insights, and recommendations.– Open the Setup Assistant from anywhere
Yesterday Google announced that ads now imports fractional, cross-channel web conversion credits from GA4! Two weeks ago some people already saw the upgraded attribution in their Google Ads account. I think they where the first advertisers for the roll-out.
Upgraded attribution Read More »
GA4 has new counting method settings! You can choose between once per event or once per session!
New Conversion Count Method! Read More »
Charles Farina spotted that you can now link BigQuery for roll-ups & sub-properties in GA4 360.
Linking GA4 360 with BigQuery Read More »