Bumper Ads are short, non-skippable video ads of up to 6 seconds that appear on YouTube through Google Ads.
They are designed for maximum reach and brand awareness with concise, impactful messaging.
Key characteristics
- Maximum length: 6 seconds
- Non-skippable
- Bought on a CPM (Cost per 1,000 impressions) basis
- Optimized for reach and frequency
Bumper Ads typically run before, during, or after YouTube videos.
When to use Bumper Ads
- Reinforcing brand messaging
- Supporting larger video campaigns
- Increasing ad recall with short, repeated exposure
- Launching new products or promotions
Why they matter
Because of their short format, Bumper Ads force clear and focused messaging. They work especially well as part of a broader video strategy where multiple formats complement each other.
In short: Bumper Ads deliver short, high-impact brand messages optimized for reach and awareness.