Black Friday online sales reached $9.8 billion, marking a 7.5% increase from the previous year, with mobile devices accounting for over half of these sales.
Popular purchases included electronics, smartwatches, and gaming consoles. Mobile purchases were up by 10.4% compared to the previous year.
Physical retail stores experienced a 2.1% increase in shopper traffic.
Global Black Friday sales for Shopify businesses rose by 22%, with Los Angeles, New York, and London being top-performing cities.
Kitchen and dining emerged as a notable product category for U.S. online sales, predominantly driven by mobile devices.
Additionally, Buy Now Pay Later (BNPL) usage increased by 72% for the week leading up to and including Black Friday, with a 47% year-over-year revenue growth, as consumers seek alternative payment methods due to rising credit rates.
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