A Bid Simulator in Google Ads is a tool that estimates how changes to your bids might have affected your ad performance in the past.
How it helps
- Shows potential changes in clicks, impressions, cost, or conversions
- Helps you understand the impact of raising or lowering bids
- Supports more informed bidding decisions without testing blindly
In short: the Bid Simulator predicts how different bids could influence your results, based on historical data.