Author name: Adriaan

Google Ads news 16 shopping ads Barry Schwartz discovered this shopping SERP with 16 shopping Ads, could be an error or a test. AI Essential recommendation Harsh Saini found this new recommendation where Google is referring to a recommendation as an AI Essential. New audiences GA4 Felix Mayo found these new shopping audiences in GA4. […]

Karina Montenegro found out that Google is now focusing on Ad Strength in Gemini.

Just learned something new in Google Ads. Advertisers who are eligible to have their responsive search ad open to a lead form may also enable this serving behavior by enabling the campaign level setting. In your Google Ads account, click the Campaigns icon.– Click the Campaigns drop down in the section menu.– Click Campaigns.– Click the Settings tab and select your campaign.–

Thomas Eccel found out that Google has launched a new info section that will tell that all ads are checked to ensure they’re safe and appropriate for everyone.

Arpan Banerjee just send me this message about Google NewFront. With NewFront you can tune in to see how brands, agencies, and publishers are partnering with Google to reimagine their strategies in a new era of CTV. NewFront will be hold on 29 of April at 16:00 CET.

Google has beaten the expectations: – 15% more revenue– Google Network is losing again revenue– YouTube is gaining revenue (20,8%)– Advertising in general is up by 13%

Georgi Zayakov got this mail that Google Snackables is now part of the Marketing Expert journey! I did not find any documentation on this change so we have to wait for more information I guess.

The Google Ads Masterclass from PPC Mastery starts in May again. If you buy the Masterclass with the code Adriaan, you will get my template for free. For more information click on the link.