Google has announced the April 2024 update to the Display & Video 360 API. This update includes: Support for additional key performance indicator (KPI) types.Targeting support for new AppPlatform and Exchange values.The addition of a new YouTube & Partners bidding strategy type.
Display & Video 250 API update Read More »
Google has updated the design of the developer page.
Developer Page Update! Read More »
Natasha Kaurra just sent me the AI Essential recommendation a week ago, but now she found out that Google is also using this for the broad match recommendation!
AI Essential recommendation Read More »
Georgi Zayakov just sent me this article about Google which is testing pause ads on YouTube and showing more Ads. This leads to more revenue but users are also more unhappy with YouTube..
Google is testing pause ads on YouTube Read More »
Google has announced new ways to optimize your Performance Max campaigns: 1. Tailor campaigns towards acquiring and retaining high-value customers with new customer lifecycle goals.2. Utilize account-level IP exclusions to filter out irrelevant traffic and focus on reaching relevant audiences.3. Experiment in real-time within a single campaign to test optimization strategies, starting with Final URL
New Pmax features 🚨 Read More »
Microsoft gives CoPilot access to all advertisers. Finally something they do earlier than Google 😂
Microsoft makes Copilot available to all advertisers Read More »
Don’t be afraid to repurpose your content Especially your best-performing items. Every month I get new followers. Why would I not want to show my best performing posts to them? That is why I for sure post my content from a few months ago again. Give your new followers also your best items. They deserve
Repurpose your content Read More »
Tomorrow 10:00 am BST Google is holding the Tech Breakfast Series. You can join at: https://lnkd.in/e5SyqZvc
Tech Breakfast Training Series Read More »
Anas Siddiqui found this new custom search terms section in video ads.
New Custom search terms? Read More »
Google Ads news from week 17: 16 shopping ads: https://lnkd.in/eZf97w-MAI Essential recommendation:https://lnkd.in/eNT_H354New GA4 audiences: https://lnkd.in/ew22G4CHImport User Data GA4: https://lnkd.in/e7AWXyvdUpdates Healthcare Australia: https://lnkd.in/eHgm2TkgRSA script: https://lnkd.in/eUUpgxz7Cookie deprecation delay: https://lnkd.in/ecSCczceBrazil Update Policital Content: https://lnkd.in/e2HU3whWRelease API v16_1: https://lnkd.in/eZvXsnuKTinuiti 2024 Q1 Report: https://lnkd.in/eitpg5qgGoogle Snackables: https://lnkd.in/eHrxCFtvGoogle Q1 2024: https://lnkd.in/eVW7jCA3Looker Studio update: https://lnkd.in/eUxkgpDkGoogle NewFront 2024: https://lnkd.in/e8vPepKdYour Ads will go live after a
Google Ads news week 17 – sponsored by ProfitMetrics.io Read More »