Author name: Adriaan

Arpan Banerjee discovered this Choose for me section in GA4. Can’t remember seeing this before, very interesting.

Jordan Fry found out that video impressions are now part of the conversion paths report, enhancing your understanding of YouTube’s role in your marketing strategy. Before the report only included click and engaged-view conversions. Changes: – Video impressions are now included in the Paths report.– Get insights into how video ads influence user journeys.– This

LinkedIn has now a new text under the follow button! With Connect if you know each other.

LinkedIn has a new section called catch-up. Here you can find Birthdays and job changes for example!

More and more people are gaining the feature to advertise on Connected TV. The Google TV network provides targeted ads across more than 125 built-in channels, including live sports, TV shows, and movies. In the U.S., 60% of households watch free, ad-supported streaming services, with Google TV viewers spending an average of over 75 minutes

Arpan Banerjee just sent me this message that Google is improving the attribution models over the next two weeks to improve the accuracy of conversion credit for paid search campaigns!

Georgi Zayakov just sent me that: Google is shutting down the current support path: Effective June 10, 2024, the support email address (shopping-api-support) and the Developer Forum will no longer accept support questions. New support paths: – To reach our “Content API for Shopping” support team, please use our new Contact Us Form: link here –

Jordan Fry found these documents about brand restrictions. With brand restrictions, Google is pushing more value-based bidding + broad match for brand search campaigns!

Annotations and some other features are coming soon to GA4. Picture credit to Brais Calvo Vázquez!

Google Ads news from week 23: Feed segmenter tool: https://lnkd.in/ex_dxTTpClick Tracker update: https://lnkd.in/eSfhYJBgUpdate online pharmacies in Estonia and Lithuania: https://lnkd.in/emApZG49Deprecation publisherReviewStatuses field: https://lnkd.in/ekdWyeAxGoodbye Google Ads UI: https://lnkd.in/enujTGqjNew Google Open Source tool ViGenAiR: https://lnkd.in/e4AwUQuS2 new GA4 updates: https://lnkd.in/eZWmCRFWFeed rules coming to Merchant Center Next: https://lnkd.in/epuweA-e?Analytics menu?: https://lnkd.in/eFR2DmBYNew Google Ads Advisors Community: https://lnkd.in/eM_uwebJNew Court Case Google: https://lnkd.in/ebXb5jmbGoogle