Author name: Adriaan

EMEA Product Kickoff Slides

Below you find some slides of the EMA Product Kickoff. The slides are based on the updates that Google announced. A few slides were captured and shared by Tiago. conversion-based audiences with first-party data & customer match. External conversion lift user-based video action Marketing Mix modeling Campaign- level brand exclusions Video action Planning & forecasting […]

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Custom segments

Custom segments are perfect to create audiences for your display campaign. Two ways you can use it: – type your top-performing keywords in the searched terms– type in the websites of your competition in the people who browse websites similar You can find custom segments at the audience manager under the shared library.

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