Google tests with network setting
Thanos Bertes posted these 3 tests that Google is using to push the networks. Which one would force you
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YouTube Bug
Yesterday Elisabetta Gallucci posted that there has been a bug for YouTube Ads this week where the spending would go too high. Ginny Marvin tweeted yesterday that “The issue itself has been resolved. The team is currently assessing the impact & next steps. No further action is required from your end”
Pause server-side tags
Yesterday Google released that you can now pause tags in server containers.
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More information about AI creating Ads
Nayan Prakash has sent me this picture where you can find a bit more information about how the Beta AI tool works for RSA’s!
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YouTube updates
YouTube is announcing several updates: – live reactions during live streams– expanding the reach of posts to Android tablets and providing insights into the types of content viewers watch on other channels.– ads automation that allows YouTube to determine the best time to insertads during a stream– live control panel that provides stream stats and
AI creates Ad?
A week ago Geert Groot sended me a AI that created Ads! Now more people are spotting the Google Ads AI that can help you create your Ad.
Cheaper options
Google is testing a new section called Cheaper Options in the product detail overlay(source).
Some attribution models are going away…
First click, linear, time decay, and position-based attribution models are going away… ? These models will all sunset in Google Ads & Google Analytics in September. For newly created conversion actions these attribution models will no longer be available in: – GA4 May.– Google Ads June Source
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LinkedIn announced new features
Linkedin has announced new features: – suggested posts– personalized feeds– advanced search For more information: https://lnkd.in/e7NhKuUb
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New notification in Google Ads
Matinique Roelse spotted this new notification in Google Ads. This notification reflects the news from two weeks ago that told advertisers that Google is changing their non-direct click import to full cross-channel conversions!
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