Exclude display traffic in Youtube Ads
Interesting video about how to exclude display traffic in YouTube Ads!
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Meta’s new text-based app
According to Lia Haberman Meta has briefed creators on its new text-based app that they will launch in late June 2023(rumor). This app will have a main feed showcasing followers and recommended content. The app is built on the back of Instagram. Users can post text updates up to 500 characters and also upload videos & images.
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New Google Ads requirements CMP
By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP). This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF). When serving ads to users in the European Economic Area or
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No accidents label
Microsoft Bing car is now showing a no accidents label!
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Google Marketing Live
23 May 2023 Google is going to hold its annual event where they showcase their latest ads product innovations. You can register at: https://lnkd.in/eKMPZqmn
Google Marketing Live Read More »
110 Billion search ad spend
According to the eMarketer paid search spend is expected to reach $110 billion this year.
110 Billion search ad spend Read More »
New Parameter for IOS
Because of Apple’s App Tracking Transparency policy changes, Google has introduced a new URL parameter that you can use to measure the results of your ads on iOS under Apple’s policies! gBraid is the new parameter that helps advertisers measure app conversions driven by ad campaigns on iOS.
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YouTube & A.I.
We already knew that Google had plans to use A.I. in Ads but according to internal documents Google has also been testing PaLM 2 for YouTube content like titles, and descriptions according to internal documents. For creators, YouTube has been using this technology to experiment with the idea of providing five video ideas.
Favicon test
Filip Silobod found out that the new Favicon design test is now also live for sponsored search results!