Updates landing page report
Charles Farina found out that Google rolled out an update to the landing page report. The default landing page dimension no longer contains query parameters.
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Rectification
Wouter van Hal just shared this screenvideo with me that showed that the progress bar that I posted about last week isn’t a progress bar but a scroll bar.
Google pushes for higher budget?
Matinique Roelse found a new way how Google can push advertisers for higher budgets.
Google pushes for higher budget? Read More »
Meta changes
Meta started to roll out these changes yesterday: – the Video tab is now the go-to source for all videos on Facebook– Meta made it easier to find videos on popular topics and trends and engage with recommended Instagram Reels on Facebook– Meta started to roll out changes that bring the same editing tools from
New reporting script PMax
Yesterday Google announced a new script for PMax. With this script you can report on your conversions and other metrics. You can find the script at: https://lnkd.in/eqaz9EDf
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Behavioral advertising ban Norway
Thomas Eccel sent me an interesting article that Meta has been temporarily banned from running behavioral advertising on Facebook and Instagram in Norway unless users give consent. The EU’s Court of Justice (CJEU) told that Meta’s behavioral advertising practices are incompatible with the GDPR. Behavioral ads are targeted to individuals by observing their online behavior. The ban
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Display & Video 360 API v1
Google announced again that the Display & Video 360 API v1 will sunset on September 14.
Display & Video 360 API v1 Read More »