Charles Farina spotted again a new option in the demo account of GA4. This time he saw a new audience integration between GA4 and Google Ad Manager. This feature for publishers is normally only available in paid UA360. Would be nice if it comes to GA4.
Demo account option Read More »
Google has announced the first update of July for GA4 With this update Ecommerce dimensions and metrics are now available in the custom report builder. The new Ecommerce dimensions for the custom report builder: – Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item category 5– Item ID–
Thomas Eccel spotted this big update where you can opt-in for Enhanced Conversions on Account Level.
Enhanced Conversions on Account Level Read More »
Jonah Manzano shared this promotions beta that he saw. This Beta offers a simple way to boost your channel, without having to go through Google Ads Manager. YouTube is already testing this Beta for a year. Source:https://lnkd.in/ejDtmzBX
Tiago Goncalves shared this interesting Performance Max Guide! If you want to know more about Performance Max have a look:)
Performance Max Guide Read More »
Microsoft Logo Extension is rolling out globally. For more information about how to create a Microsoft Logo Extension look at: https://lnkd.in/eNcHRy6K
YouTube Premium now costs $13.99/month instead of $11.99! For the iOS YouTube app, it’s now $18.99. YouTube is also increasing the price of Music Premium from $9.99 to $10.99 per month. Source: https://lnkd.in/epqPukUA
Youtube premium price up Read More »
Matinique Roelse found out that Google now shows when your consent modeling is not active. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of 700
Consent modeling active Read More »
Charles Farina found again a new GA4 report. This time it is the audience report that can now be found under User Attributes. This report is not available in every account so it could be a slow rollout.
New audience report GA4 Read More »
Charles Farina found out that Google started publishing videos for their upcoming new Google Analytics 4 course. For more information, you can check: https://lnkd.in/enM74BaM