Author name: Adriaan

Biggest mistakes I see in accounts

Biggest mistakes I see in accounts: – smart bidding without enough conversions– not segmenting, normally for Pmax in bigger accounts– too much segmenting, SKAG style– not measuring Product ID, needed for remarketing products– not tracking interesting conversions (added products, start payment, etc.)– not using the Ads tag– using broad match without understanding the reach– having

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