Author name: Adriaan

Google has released more information about how Google Ads is implementing the Privacy Sandbox Attribution Reporting API. For more information, please refer to this link!

Joe Robinson found out that you also have a new product menu for normal shopping campaigns! Before I already posted about this change in Pmax. Must have gone live at the same time, but maybe I missed it…

Rüdiger Rudolph found out that Google Ads is testing with headlines in front of the description!

GA4 updates November: – Improved subproperty filtering of automatically collected events– Integrate Salesforce Marketing Cloud with Google Analytics 4– Increased Parameter Value Character Limit for GA4 360 Customers– Scheduled emails– Admin redesign– Turn on or off existing comparisons– Improvements to data sampling and the (other) row For all the updates check: https://lnkd.in/gQwzfb3n

Aggregators in The US and Canada can now participate in Vehicle Ads!

GA4 made some updates to the preset date ranges in Explore and they have sent a warning about large properties that exceed event collection limits. This warning is for big properties. When these properties exceed the event limit they will automatically get the event-level data retention setting reduced to 2 months.