Auction Insights is a report in Google Ads that shows how your ads perform compared to competitors participating in the same auctions. It helps you understand your competitive position in search and shopping results.
What Auction Insights shows
The report provides metrics such as:
- Impression share – How often your ads appear compared to total opportunities
- Overlap rate – How often competitors’ ads appear alongside yours
- Position above rate – How often another advertiser ranks higher than you
- Top of page rate – How frequently ads appear at the top of results
Why it matters
Auction Insights helps you identify:
- Strong competitors
- Opportunities to improve bids or budgets
- Situations where you may be losing visibility
This data allows you to optimize bidding strategies and improve overall campaign performance within Google Ads.