Rudolph Dekker has shared that Hotel Ads Targeting is now live in Performance Max for travel goals.
Keep in mind that it’s not live for everybody and you need to have a hotel center connection.
For Agencies Google is working on creating a higher property limit. The property limit is now 100 properties per campaign. In 2024 Q1 this should be fixed.
Another new update from Google is that property promotion ads are now also triggered by search terms like destination, type, or stay combined with points of interest(more reach 😉 ).
The last update that Rudolph shared was that Performance Max for Travel Goals is now powered by AI. Google uses data like your hotel, location, reviews, and availability for this.
Are you in the travel industry? Make sure that you follow Rudolph Dekker for more information about Google Ads & Travel!
