A text ad is a type of online advertisement that uses written content to promote a product or service. It typically includes a headline, a display URL, and one or more description lines that explain the offer and encourage users to click.
Text ads most commonly appear on Google search results pages, but they can also appear across the Google Network, including search partners and, in some cases, the Display Network. The layout of a text ad may vary depending on the device or placement.
Text ads are always labeled as ads so users can clearly recognize them as paid promotions. Their performance depends heavily on relevance, strong messaging, and how closely the ad matches the user’s search intent.