A campaign group is a collection of campaigns that share the same main goal or key performance indicator (KPI). It allows advertisers to track and manage the combined performance of multiple campaigns in one place.
Campaign groups are useful when several campaigns work toward the same objective, such as generating leads or achieving a specific return on ad spend. You can set performance targets for the group and monitor whether the campaigns together are meeting those targets.
Key things to know about campaign groups:
- A campaign group can include different campaign types, such as Search, Shopping, Display, or Video.
- Each campaign can belong to only one campaign group at a time.
- Campaign groups are optional; campaigns can run without being part of one.
- If a campaign is removed from a group, its data will no longer be included in that group’s performance.
Campaign groups help advertisers get a clearer overview of results when multiple campaigns contribute to the same business goal.