A deep link is a type of destination URL that sends users directly to a specific page or piece of content inside a mobile app, instead of opening a website or the app’s home screen.
In Google Ads, deep links are often used in app campaigns to improve the user experience by taking people straight to the most relevant in-app content, such as a product page or a specific feature.
There are different types of deep links:
- Custom schemes: custom URLs that open specific content inside an app.
- App Links (Android) and Universal Links (iOS): links that use regular website URLs but open the app when it is installed.
Deep links need to be set up separately in the app and may work differently depending on the operating system.