Google just wrote a blog that last year, a new and more intuitive Merchant Center was introduced, resulting in increased retention and engagement among online merchants who transitioned to it. Additionally, there has been a 25% increase in omnichannel merchants adding product offers. Retailers will be upgraded to the new Merchant Center by September, providing […]
Nate Louis found out that you can now set a maximum monthly ad spend limit for the month for some accounts.
Want to understand it and dive deeper into it? Ginny Marvin wrote an in-depth article on keyword matching for Search Engine Journal. You can find the article here: https://lnkd.in/ebHsKJqA
How keyword matching works in short! Read More »
Google is heavily investing in AI-driven advertising innovations. In its Q2 earnings call, Google highlighted how AI is enhancing its ad products. Key Takeaways: – Over 30 new AI-driven ad features were introduced in Q2, improving workflows and creative asset production.– Retail AI tools in Merchant Center, such as virtual try-on, have increased high-quality views
AI-driven advertising innovations Read More »
Mihai-Adrian Ciurea found the new customer high value feature live in his account!
New customer high value Beta Read More »
Working with first-party (user_data) data on server-side GTM got easier. Your Google Analytics 4 data stream sends the customer’s first-party data in the variable user_data, but it can be difficult to access when you need to use it in other tools. Lars Friis therefore made a simple variable template for Google Tag Manager, where you
Thomas Eccel found this new AI overview on account level. This is the AI overview that was announced earlier. I have seen it rolling out in more accounts this week!
Saquib Syed found out that the old funnel filter has been replaced with a new image icon!
Well, Google is now showing this banner to certain advertisers. With this banner, you can plan a session to implement enhanced conversions. If you want to implement it with help go to: https://lnkd.in/g6gsy7xN on the xxxxxx you need to fill in your ocid number. Found by Hana Kobzová.
How important is enhanced conversions? Read More »
