June 19, 2024

Instacart has announced a new feature that allows consumers to purchase products directly from YouTube ads. This extension of Instacart’s first-party retail media data to YouTube will enable select brand partners, including Clorox and Publicis Media, to turn their YouTube ads into shoppable experiences. This collaboration leverages Instacart’s technology and fulfillment network to facilitate same-day […]

You probably already know about N-Gram analysis for Google Ads search terms. But did you know the huge value of using an N-Gram analysis on GA4 search term data? Layering in engagement metrics from GA4 means that we can get a really clear idea of n-grams we’re (likely) going to want to add as negatives.

Just a reminder from Google that Google will begin charging updated surcharges for ads served in Italy, Spain and Türkiye on 1 July.