Google officially launched these new Looker Studio updates: Group Others Feature in Various Chart Types The “Group Others” setting allows aggregation of data that falls outside specified limits into an “Others” category, facilitating comparison against the rest of the data. This feature is available for: – Table charts– Time series charts– Bar and column charts– […]
New Looker Studio updates Read More »
Anthony Higman found out that Google is testing with this new call asset & location asset!
New call asset & location test Read More »
I already posted that Google Analytics 4 now supports Custom event data import. With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. Below you see a gif on how you can use this feature!
GA4 supports Custom event data import Read More »
Google has updated the default User acquisition and Traffic acquisition reports to include the User key event rate and Session key event rate metrics.
Update the default User acquisition and Traffic acquisition Read More »
Starting with Google Ads API v17, the BatchJobService now supports AssetGroupOperation, allowing batch processing to create and manage entire Performance Max campaigns. Batch processing is a powerful feature in the Google Ads API that allows you to send a set of operations, which might be interdependent, to multiple services simultaneously. This feature includes automatic retries
Google Ads API v17 Read More »
Reddit has added third-party verification for advertisers! This is a trend that we see more and more, verification of advertisers and more safety.
Reddit adds third-party verification for advertisers Read More »
Spot on picture from Johnny Bott. You can hit the right keywords, and have the perfect set-up. But if the website or offer is off. Ads won’t help you… Here are some things that will help your Ads go 🚀 – a good offer/price– reviews/social proof– nice website design– fast website speed– most used payment
Hana Kobzová found out that in some of her accounts, she can now select feed labels when creating a Pmax campaign. I have seen this already before but she has not, so looks like some users still do not have access to this option, but it is slowly rolling out further.
Select feed labels when creating a Pmax campaign Read More »
Google will do everything it can to stop Adblockers and to increase ad revenue income from YouTube. This is an overall trend since they focus heavily on YouTube. For more information, please refer to this link!
YouTube observed testing ad injection that bypasses adblockers Read More »