Tika Spijkerman found out that Google has removed the box from server-side to include user-provided information in your Ads tag! If you send user-provided information through your web-based container, it now gets included by default…!
Provide new customer data Read More »
In June 2024, Google will update its Healthcare and medicines policy to allow advertisers to discuss opioid painkillers without promoting or selling them. For example, the update will allow advertisers who want to discuss public policy solutions for opioid painkiller abuse to do so if they have a new certification.
Updates to Healthcare and medicines policy Read More »
GroupM researched the paid industry and revealed that the industry will surpass 1 trillion in revenue in 2025, increasing 6.8% to $1.1 trillion. For more information read:https://lnkd.in/euTff7nM
Global advertising revenue growth estimate Read More »
Google is holding an upcoming workshop on July 17 for Pmax and the Google Ads API. You can register here: https://lnkd.in/eahCUhhm
Google’s upcoming workshop Read More »
Google Ad Manager is introducing updates to give publishers more control over direct sales ads on their reserved ad inventory. These updates, based on partner feedback, include: Creative-Level Ad Badging Controls: Publishers can disable ad badging disclosures for specific ads they manage. Badging Scope Options: Publishers can choose whether ad badging appears worldwide or only
Google Ad Manager updates Read More »
With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. For more information read: https://lnkd.in/eDqkjDSj
Google Analytics 4 now supports custom event data import Read More »
Arpan Banerjee discovered this Choose for me section in GA4. Can’t remember seeing this before, very interesting.
Jordan Fry found out that video impressions are now part of the conversion paths report, enhancing your understanding of YouTube’s role in your marketing strategy. Before the report only included click and engaged-view conversions. Changes: – Video impressions are now included in the Paths report.– Get insights into how video ads influence user journeys.– This
Conversion paths report Read More »