Netflix made a big announcement during its Upfronts presentation, revealing plans to launch its own advertising technology platform just a year and a half after entering the ads business. This move puts it in direct competition with industry giants like Google, Amazon, and Comcast. Initially, Netflix partnered with Microsoft for its ad tech, but now […]
Netflix announcement Read More »
Arpan Banerjee just gave me a heads-up about the findings from Matt Casady & Barry Schwartz. They found and posted that you can send messages to different advertisers…
Ads that send multiple messages to companies? Read More »
Darius Chiosa Chiosa found out that the web filter is now live. Below you see an example of The Verge!
Web Filter is Live! Read More »
Interesting Brent Neale found this click and conversion explanation beta at the top of his account overview. It should be in Beta for some time but I did not see it a lot.
Josh Silverbauer found out that the new GA4 comparison filter now also is available in Looker Studio.
New GA4 comparison filter Read More »
Google Analytics Data API has been updated with a new feature called Comparisons. This feature allows users to evaluate subsets of their data side by side. The update includes changes to the core reporting methods of Data API v1beta to support the comparisons field. Users can specify basic comparisons using dimensionFilter expressions or use saved
Google Analytics Data API Update Read More »