May 6, 2024

Google plans to centralize streaming ad purchases

Google is promoting new strategies for advertisers to reach audiences on streaming platforms. During the IAB NewFronts event in New York City, Google announced its plan to centralize streaming ad purchases through its demand-side platform, Display & Video 360 (DV360), traditionally focused on web advertising. The key point: With the increasing fragmentation of streaming audiences […]

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Google Enables OTC Drug Sales in Belgium

Emmanuel Flossie found out that in May. Google will enable online pharmacies in Belgium to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google. For more information read: https://lnkd.in/eBaj74N7

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