April 9, 2024

CSS Summit 2024

Get ready for the CSS Summit 2024 on April 10th! During this event, you dive into CSS strategies and gain valuable insights. Explore the latest in Shopping trends and AI-powered advertising tools. Stay ahead with product updates and highlights for 2024. Exclusively for Comparison Shopping Services in the EU and Switzerland. Secure your spot now

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New Shortcuts GA4

Brais Calvo Vázquez found out that with the arrival of save comparison GA4 gets new symbols to the interface: – A new icon for comparisons that replaces the previous one and directly opens the new flow where we can choose an already saved comparison or create a new one. – shortcut that allows you to

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How Google causes Performance Max to run less profitable

In a nutshell, 85% of ad spending on Performance Max ads goes to Shopping Ads, but 50% of that spending isn’t profitable. To address this, Frederik Boysen will discuss four strategies for optimizing Google Ads accounts: – Increase budget for highly profitable products.– Control spending on slightly profitable products to maintain profitability.– Separate unprofitable products

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