December 17, 2023

Google Ads news week 50

I’ve included for you below all the news from week 50. If you want to stay up to date make sure you subscribe to my newsletter: https://lnkd.in/edQGSsmr New Column Google Ads: https://lnkd.in/gFmSZM9HConversion diagnostic tab: https://lnkd.in/gfVu52fiDemand Gen costs: https://lnkd.in/gTA6SFTqMulti-format Ads: https://lnkd.in/gU7QKgCHShorts now have brand safety: https://lnkd.in/gP3FBx8NPMax device metrics: https://lnkd.in/g7WSyPMuFinance policy error: https://lnkd.in/gRa4CYmjNew cookie feature: https://lnkd.in/grjXSTCVYouTube builds

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GA4 has introduced an advanced tracking feature 

Fırat Dere found out that GA4 has introduced an advanced tracking(enhanced conversion tracking) feature that allows the inclusion of user-provided data, such as Google Ads, mail, address, and phone information, along with traffic signals. To counter the negative impacts of cookieless tracking by 2024, sending first-party data along with tag setup is deemed the most

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