December 9, 2023

Rüdiger Rudolph found out that Google Ads is testing with headlines in front of the description!

GA4 updates November: – Improved subproperty filtering of automatically collected events– Integrate Salesforce Marketing Cloud with Google Analytics 4– Increased Parameter Value Character Limit for GA4 360 Customers– Scheduled emails– Admin redesign– Turn on or off existing comparisons– Improvements to data sampling and the (other) row For all the updates check: https://lnkd.in/gQwzfb3n

Aggregators in The US and Canada can now participate in Vehicle Ads!

GA4 made some updates to the preset date ranges in Explore and they have sent a warning about large properties that exceed event collection limits. This warning is for big properties. When these properties exceed the event limit they will automatically get the event-level data retention setting reduced to 2 months.

In Q1 2024, Google will introduce programmatic bidding for limited ads, allowing contextual programmatic demand from various sources. This optional feature utilizes invalid traffic detection-only cookies and local storage, even without user consent signals. Publishers must decide whether to adopt it based on legal considerations regarding user consent for such tools. Opting out is recommended