October 26, 2023

New in Google Ads excluded themes 🚨

Arjan Schoorl found this new feature excluded themes! With excluded themes, you can exclude the following themes: – Content suitable for family– Games (fighting)– Games (mature)– Health (sensitive)– Health (source undetermined)– News (recent)– News (sensitive)– News (source not featured)– Politics– Religion These themes are replacing the content label: content suitable for families.

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Biggest mistakes I see in accounts

Biggest mistakes I see in accounts: – smart bidding without enough conversions– not segmenting, normally for Pmax in bigger accounts– too much segmenting, SKAG style– not measuring Product ID, needed for remarketing products– not tracking interesting conversions (added products, start payment, etc.)– not using the Ads tag– using broad match without understanding the reach– having

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