October 11, 2023

Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. September: – Asset Group Reporting– URL Rules– Performance Planner– Suggested headlines– Search themes explanation August: – New Pmax audience signal– Upgrade vehicle Ads to PMax– Exclude

Google has officially announced that the Demand Gen campaign is out of beta. That means that from today on the rollout will start for all advertisers. Existing Discovery campaigns will be migrated to Demand Gen campaigns in early 2024. Some features of Demand Gen:  – DDA– bid strategies max clicks, conversions, or conversion value– more

Tiago Goncalves just shared this picture with me where Google is recommending URL Expansions as a must-have for Pmax!

Florin Caroli just shared this recommendation with me. Now I have seen this recommendation before but for some this maybe new.  Now Google is pushing to download the Google Ads mobile App, but with this App, you have fewer options than with your computer… I myself have the App on my phone and I have the

Does your clients wants a lot of calls? Try the Call Ads Format from Google!  Sometimes this format is forgotten and you don’t hear a lot about it, but Geert Groot reminded me about this format a few posts ago!