August 1, 2023

GA4 SKad Network Integration

Thomas Eccel found out that the GA4 SKad Network Integration is out. With this integration, you can measure Apple devices better. By configuring conversion values, users can:– enable the Google Analytics for Firebase SDK to automatically set values for new installs– export your schema to a linked Google Ads accounts for bidding optimization. For more information read: https://lnkd.in/eDxuRHwB

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Similar Audiences

Today all similar audiences will be removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. Optimized targeting looks at information like keywords on your landing page or in your creative assets. Based on this information

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GA4 updates July

Below you find the updates around GA4 from July: Default conversion & third-party segments: https://lnkd.in/e_CnFV35Update landing page report: https://lnkd.in/e-cxgF6fNew data redaction: https://lnkd.in/esC8d9-ANew GA4 videos: https://lnkd.in/eJnf4gFzNew audience report GA4: https://lnkd.in/eDkJzrjKNew option in the demo account of GA4: https://lnkd.in/eNVaBe6DEcommerce dimensions and metrics: https://lnkd.in/eC4rASyZGA4 has new documentation for setting traffic sources: https://lnkd.in/ec7rr7AN

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