With conversion modeling, Google can fill in gaps in measurement when users deny cookies. Conversion modeling is using for this method observed conversions to predict unobserved conversions. This all happens without identifying an individual. Google has described this process in 4 steps: 1. Ad interactions are separated into two groups 2. The observed group is […]
How does conversion modeling works? Read More »
The lifetime of first-party cookies for Safari is since ITP 2.1 only 7 days. There was a workaround for this limitation that could place cookies from a sub-domain with the use of for example Google Tag Manager Server Side. Jos IJntema wrote a very nice Dutch article about some changes in this workaround. He explained
New Safari limitations GA4 & Ads measurement Read More »
Testing viewer created shorts featuring comments Google is running an experiment that enables mobile viewers to create Shorts featuring comments posted on videos they’re watching.
YouTube Shorts test Read More »
Today Google will update their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months.
Google Ads Trademark Policy Read More »
Below you find all the news around Google Ads from week 29 Sunset Display & Video 360 API v1 Google announced again that the Display & Video 360 API v1 will sunset on September 14. New reporting script PMax Yesterday Google announced a new script for PMax. With this script you can report on your
Google Ads news week 29 Read More »
Google announced that it will start rolling out the relevance and measurement APIs in Chrome. This will be a gradual rollout. Google is aiming for 99% availability by mid-August. The Privacy Sandbox will run in parallel with third-party cookies in the browser. Early 2024 Google will deprecate third-party cookies for 1% of Chrome users. By the
Rollout Privacy Sandbox APIs Read More »
Google Ads Editor 2.4 was released a couple of weeks ago and now they released 2.4.1. I could not find what they changed but I think it must have been a bug.
Barry Schwartz found out that Google is testing a new carousel search feature that shows products that you can buy to save with tax credits.
Carousel test with tax credits Read More »
Looker studio has announced some updates for the pro and free edition. Pro edition: – add a quick filter– get a personal report link Free edition update: – intervals for time series charts– changes to Google Ads creative assets reporting Google also announced some new documentation for Explore topic in the Help Center. For more
Looker studio update Read More »
Google has made the announcement that on August 15 they will update the requirements for YouTube Ads. This update improves the organization of the page and clarifies the paths through which advertisers can disapproval ads.
Update YouTube Ads Read More »