Some reasons why you can see conversion differences in GA4 vs. UA: – conversion counting works differently in GA4– your new tag is not covering every URL– the new tag is implemented incorrectly– filters in GA4 work differently– referrers were excluded in UA but not in GA4– internal traffic was excluded in UA but not […]
Conversion differences in GA4 vs. UA Read More »
Companies that don’t create value can start with Google Ads but normally won’t succeed. So here are a few things you can do to create value for a customer or stand out as an advertiser: – cheaper product price– faster shipping– free shipping– better customer experience– more social proof/more reviews– better product pictures/videos– best content/explanation
Stand out and add value Read More »
Conversion modeling is a tool that was made available in April 2021 for Google Ads. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of
Measure more conversions with conversion modeling Read More »
Personal data from the EU to the US Personal data can now flow safely from the EU to the US(source). Update Ads to circumventing systems policy From July 2023, Google Ads’ Circumventing Systems policy will be updated to explicitly prohibit repeated and simultaneous policy violations across multiple accounts. Violations of this policy will result in
Google Ads newsletter week 28 Read More »
Google released some new looker studio updates: – Looker Studio Pro users can schedule reports to be delivered using Google Chat– Pro users can add row-level security to the data in a report scheduled to be delivered through email– See report and data source location on the home page. For more information read: https://lnkd.in/eUjAd9kW
New Google Looker Studio updates Read More »
It looks like Ben Kruger is not happy with the new Demand Gen Ads. Are there more people with bad experiences?
Demand Gen Ads experience Read More »
Barry Schwartz found out that Google is testing with a precise speaking tool inside the SERP.
Speaking tool test Read More »
Google announced that it’s supporting new generic mutate functionality in Ads scripts. With these new functionalities, you can create full campaign hierarchies and new conversion actions. For more information read: https://lnkd.in/eCPxrXyb
Generic mutate support Read More »
Brian F. found out that Google is testing with a see more like this button.
See more like this Read More »