Google third-party
Google will keep testing the deprecation of third-party cookies for 1% of users!
Google third-party Read More »
Google will keep testing the deprecation of third-party cookies for 1% of users!
Google third-party Read More »
Google just sent this email telling advertisers that they changed the Google Ads help Center pages in June. Now in August, Google is going to update the Legal Requirements policy. This policy update removes all country-specific examples from the Legal Requirements policy help center page
Google Ads changes Read More »
To improve the experience, admins can now pin up to 5 links to the top of the left-hand navigation menu.
Improvement Google workspace Read More »
Tiago Goncalves shared some best practices for the new beta for Demand Gen campaigns.
Demand Gen Campaigns Read More »
Google is going to make changes in keyword validation which can cause an increase in keyword policy violation failures.
Update Keyword policy Read More »
Yesterday Ekaterina Lyskova shared that Google made a Marketing Mix Modeling library available on GitHub! With marketing mix modeling you can measure advertising effectiveness and inform budget allocation decisions across media channels. For more information check: https://lnkd.in/esrYQvs5
Marketing Mix Modeling Read More »
Google has now officially released Gen Z music Lineup. With this lineup, advertisers can ensure that their brand shows up near media that uses the music this cohort has on repeat.
New in Ads Gen Z Music Lineup Read More »
Jack Horwood found these first pictures of Threads the new text-based app from Meta.
Sneak peak Threads Read More »
David Zouzout got this email that remaining Smart Shopping campaigns are upgrading to Performance Max starting September 2023!
Smart Shopping Pmax upgrade email Read More »
Sergey Gordeev shared this interesting document about Marketing Mix Models from Google.
Marketing Mix Model Read More »