Google is promoting some shopping tools for buyers in their latest blog. With these tools, Google is trying to avoid buyer’s remorse. These tools are: – compare prices(only available in the U.S., India, and Japan)– use Search Generative Experience to research complex purchases(US only)– look up typical prices(US only)– try it on before you buy. […]
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Asset optimization is an important aspect of campaign management, especially in AI campaigns like Performance Max. Sergey Gordeev from Google shared this interesting picture with the labels that assets can get and what those labels mean. He suggested that you optimize your creatives after 2-4 weeks. You can do this by removing low-performing assets and by
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Vehicle ads are now eligible to show for both new and used cars in the state of Virginia. Vehicle ads are a focused lower funnel ad format, which allows auto advertisers to promote their entire inventory of vehicles on Google
Vehicle Ads Virginia Read More »
Meta verified is coming to Latin America. Over the coming months, Meta will roll out verified globally.
Meta Verified Latin America Read More »
Google is again testing with larger product images in the SERP.
Larger products SERP Read More »
Google has updated the knowledge panels in the mobile search results with more card-style results, a larger card at the top, and summary cards.
Update knowledge panels Read More »
Google is investigating an Ads issue where users don’t have access to the most recent data.
Interesting to see that the CPC’s of major retail media networks are really diverse!
CPC’s major retail media networks Read More »
