Google just rolled out their latest product reviews update for April 2023. This is actually their second update of the year and seventh overall. They made the announcement on Twitter and updated their Search Status dashboard with more information on how to write high quality reviews. If you publish review content on your website, it’s […]
Product reviews update April 2023 Read More »
Today Google announced the SpamBrain report! Google’s SpamBrain has been instrumental in making visits from Search spam-free, with a 99% success rate. This technology uses artificial intelligence to detect and filter out spammy content, ensuring that users get the most relevant and accurate search results. In 2022, SpamBrain was able to detect five times more
Microsoft is launching PLA extensions! PLA Extension is a new retail media solution that allows brands to serve product ads both onsite and offsite with a single budget, while automatically optimizing for the best balance of performance and reach. Previously, onsite advertising had limitations, such as low inventory, a limited number of SKUs, and supply
Microsoft is launching PLA Extension Read More »
The Privacy Sandbox is an initiative by Google to create a more private and secure Internet browsing experience for users, while still enabling publishers and advertisers to deliver relevant and targeted advertising. The Privacy Sandbox Beta is an important step towards achieving this goal, as it will allow developers and users to test new privacy-focused
Privacy Sandbox available Read More »
The New York Times is getting more and more revenue through digital subscriptions. Interesting to see how they have adjusted their revenue model.
Revenue New York Times Read More »
The Ad group & keyword forecasts are being removed in the Google Ads API.
Ad group & keyword forecast removed Read More »
Google bought the rights for NFL Sunday Ticket last year! Now these prices had been released for YouTubeTV subscribers and non-YouTube TV Subscribers.
YouTube NFL Sunday Read More »
Rachna R posted that the Add audience segments for reporting AAR is gone! When I checked the AAR version of 2022 vs the version of 2023 I found out that the create DSA options is also gone and the bid more efficiently with enhanced CPC option is not available anymore. Over time Google also added some
AAR Google Ads changes over time… Read More »