GA4 content grouping You can now see new features in the demo account: custom channel groups and item-scoped custom dimensions. Thanks for spotting this Matteo Zambon. Hotel carousel The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the […]
Google Ads news week 6 Read More »
Microsoft made some updates in February for Bing Ads. These updates are:– Automated bidding and last-touch attribution on the Microsoft Audience Network– Data exclusions for Automated bidding– New In-market audience segments and pilot for custom combinations– Conversion tracking enhancements– Google Import for Smart Campaigns is now available in 11 markets
Microsoft Ads updates Read More »
Brightlocal wrote an amazing article about what the consumer review scene looks like in 2023! Some key findings: – 76% of consumers “regularly” read online reviews when browsing for local businesses– 87% of consumers used Google to evaluate local businesses in 2022, in 2021 this was 81%– Google is the most trusted review platform– 26%
Local Consumer Review Survey 2023 Read More »
Shopify has released more than 100+ new features! Some updates:– one page checkout– Shopify audiences– Ai generated content– Sync & sell on YouTube– Shopify bundles– Stack discount code More information on Shopify.
Shopify 100+ new features Read More »
