Google has officially announced that the Demand Gen campaign is out of beta. That means that from today on the rollout will start for all advertisers.
Existing Discovery campaigns will be migrated to Demand Gen campaigns in early 2024.
Some features of Demand Gen:
– DDA
– bid strategies max clicks, conversions, or conversion value
– more inventory with YouTube shorts and in-stream
– new measurement tools like brand lift and search lift
– lookalike audiences
– you can use product feeds
– you can segment per format
For more information read the latest blog of Google:https://lnkd.in/eT_sthkY
