The latest update to Google’s Privacy & messaging user message involves changes to consent revocability, reflecting the advertising industry’s ongoing adaptation to privacy expectations across Europe.
In this update, Google has removed references to privacy policies as a place to withdraw consent and clarified that the consent revocation link at the bottom of the page should now read “Privacy and cookie settings.”
Google has made this change to ensure consistent transparency and user control over their data. Despite this update, website owners can still include a consent revocation link on their data, cookie, or privacy policy pages if they prefer.
Google AdSense also automatically adds a required European regulations message revocation link to sites where European regulations messages are displayed.
